An introduction into logo designing and branding.

 

After watching the assigned movie (Dumb and Dumber), I had to propose a product or service inspired by the movie. I decided on a mobile pet grooming van.

 

I decided on the brand name, "Dashing", as it expressed both speed and charm.

The slogan, "Sparking in Minutes" further expresses the excellent express service.

The visual is a smiling dog running with a cape tied around its neck. This represents the great amount of energy that dogs have and their balance between play and hygiene.

 

Done in illustrator, this was the first time I'm exploring Adobe illustrator.